Amit K Chattopadhyay

Distribution is the backbone of the Indian market,however, it remains highly fragmented, unorganized, and unwieldy. Building an effective distribution channel poses a significant challenge for most businesses, especially Small and Medium Enterprises (SMEs) for lack of wholesale market access. In…

The online wholesale market is rapidly transforming how small and medium-sized enterprises (SMEs) do business. Traditionally, SMEs faced significant challenges in reaching customers outside their local markets. Limited distribution channels and expensive offline marketing methods restricted their ability to scale.…